Instilling Integrity, Self-Respect and Values. The dating app, Bumble, chose to promote promiscuity amongst women and impressionable young girls (a discussion)
- New Mommy Life
- May 28, 2024
- 4 min read
Sadly to say, there is indeed another layer that parents need to keep a watchful eye on, as it pertains to the safety of their children -- billboards.
Marketing and advertising (or media in general) have always had a way that toed the line so-to-speak, when it comes to the type of messaging and imagery that is promoted -- children being especially vulnerable and easily persuade by these messages.
Even if the advertisers "intentions" were not aimed at children, it's plain as day to see and hear (for those of us who have both and understand the implications and the power of media) that children see and hear everything -- no matter if they are the "target user" or not.
Isn't that a terrible word that's been used since the beginning of marketing and advertising? "user" that's how a business looking promote a product or service views its customers, as a "user"... I'll talk about that on a future blog post.
If you haven't heard already, several, dare I say (and yes I will) classless and done in poor taste Billboard ads were rolled out across several cities, in order to promote the dating app Bumble's new initiative - to get (more) women sleeping with men.
Now, what an adult, of age, consenting and in her right mind woman decides to do with her body and how she may decide to share and experience intimacy with her partner is entirely up to her.
However, there has definitely been a shift that women have been re-evaluating their intimate relationships and many have decided to take a step away from the dating table while focusing on other things in their life.
Now I will say this, in my opinion "dating" or "courting" is NOT synonymous with sleeping around.
So the fact that a dating app (like Bumble) thought that these kind of "shaming tactics" to try to get women to see that "they know full well a vow of celibacy is not the answer" a direct from their marketing messaging, goes to show you that they disagree and in fact, were hoping to make you ( as women) feel like the choices you are making for your body ( and health ) are to be demeaned, made fun of and looked down upon.
All I have to say is: Shame on You Bumble! I was even more shocked to discover that their founder is a woman! ( her name is Whitney Wolfe Herd )
According to her Wikipedia Page: Whitney Wolfe Herd (born July 5, 1989)[1] is an American entrepreneur. She is the founder, executive chair, and former CEO of publicly traded Bumble, an online dating platform, launched in 2014. She is a co-founder of Tinder and was previously its Vice President of Marketing.[2][3]
Needless to say, being a woman fonder/ founded/ran company does not always mean that you are looking out for the best interests of other women -- especially if money is on the line and they are only looking to line their Chanel pocketbooks.
If you meet a new guy and are interested in seeing where things can go in the romance department, you as a woman are never obligated to sleep with him while you're dating and getting to know each other.
As a mom raising a young daughter, it is very concerning to me that these kinds of messages are being promoted as a "standard" for dating and relationship dynamics. I will not stand for my daughter's mind to be manipulated into thinking that she has to sleep with a man while she is merely in the dating phase.
Dating is not a serious commitment (its the part where you get to know a person over time) and when you add physical intimacy into the mix, that only complicates things and prevents you from seeing things as they truly are and how the other person may be putting on an act.
All of which is only identified, again, over time and having this new person in your life meet your family and friends in order to see how things go.
I, for one, am raising my young daughter to build true connections with potential suitors over time and having conversations about their shared values, plans for their futures and personal aspirations and see how they can potentially be a good match for one another.
All of which has absolutely nothing to do with being involved with a man in the bedroom that has not established a foundation of trust, responsibility and commitment. This hyper-sexual and promiscuity laden society is a no-go for our family.
We are raising a young lady who will hold her head high with self-respect, class and dignity.
With the increase rates of STDs/STIs, unplanned and out of wedlock births, poverty, low education and household instability on the rise, all of which can be greatly diminished if young children were taught self-discipline, respect (of self and others) ways to resolve conflict, in addition to being responsible
(especially in areas of intimate relationships) our society would be filled with more healthy and intact families that were contributing to society that provided a springboard for more healthy young women and young men to build from, in order to create a brighter future -- not only for themselves as individuals, yet also ultimately for a better world.
Having a strong society is heavily influenced by the backbone and strength of our families, which only comes from having two strong value-aligned individuals coming together in order to be reciprocals for one another.
if you too are concerned about the type of images and media messaging and it's impact on our young children, join our mama tribe to receive more information for upcoming roundtables and virtual and in-person meetups to discuss solutions with like minded families. ( join us here )
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2) Make New Friends
3) Instill Confidence
4) Encourage Public Speaking
5) Learn Conflict Resolution
6) Affirm Morals and
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