Paying Facebook to use -- Facebook? Moms, would you pay FB monthly for an ad-free experience?
- New Mommy Life
- Oct 8, 2023
- 3 min read

If you haven't heard the news, Meta is experimenting with an idea for users to pay $14 a month for an ad free experience... as a mom, has the thought ever crossed your mind to pay a social media app to remove the ads?
Now this is nothing new, YouTube Premium has been around for quite some time. I can't count how many times I've receive their offer of 3-months of YouTube Premium for free.
We use Social Media quite often as a way to supplement our homeschool education and curriculum. Yes, I know there is a lot of "questionable content" out there, yet that's why we have to use our discernment and understand how to properly vet and filter out what doesn't serve yours or your children's education and even your "edu-taininment" goals and standards for your homeschool.

Since meta has been sharing public information about its exploration about the possibility of offering an ad-free subscription for both FaceBook and Instagram, I got a little curious to learn more about this, since I for one do not find the ads on either FaceBook or Instagram to be very "disrupting" or "interrupting" since you can very easily scroll past any ads ( if you're watching an Instagram Story Ad, you can also easily swipe to skip those as well).
This is very different from YouTube, as from an audience standpoint, you have to either watch at least the first 5 seconds of an ad or if you're watching an "un-skippable ad" ( it'll say something like: your video will resume after ad plays ).
The un-skippable ads are usually pretty short, sweet and to the point -- which is required of the advertiser. If you've ever thought about running YouTube ads for your business you can learn more about that here ( via clicking this link ).
In fact, The Wall Street Journal has now detailed the proposed pricing for these new options. If you're wondering why they would even think to offer this ( aside from the amount of money to be made by Meta ). This is primarily being fueled by many of the new data and privacy regulations, which have been putting more strain on the company’s capacity to use personalization based on user activity - which is a HUGE factor with how successful paid ads are for marketers, brands and advertisers.
I looked up some additional information, as I was curious to know how much money does Meta make?

Side note: I really do not like it whenever I read a marketing article or publication and they label the customers/audience members as "users" yet I digress...
The point being, Meta is making a pretty penny per person on its platform.

The main point here is that Meta’s concerned that if it has to show users un-targeted ads ( because of the new privacy settings, a person on FaceBook or Instagram would no longer be "served" a "relevant ad"and because of that, that’ll lead to a less than great experience for them, which will impact overall usage (or in other words, people will no longer want to use FaceBook or Instagram or less often).
I highly doubt a lot of people would completely abandon FaceBook or Instagram all together.
According to WSJ, Meta’s preliminary plan projects the cost of an ad-free Facebook to be around $14 USD per month, or $17 USD per month to cover both Facebook and Instagram.
Which seems like a lot, but then again, some people would definitely pay this new monthly fee and Meta would have the opportunity to use that as a blueprint to create a more streamlined, ad-free version of its social media site apps.

I personally have yet to give YouTube premium a try, the thought does cross my mind whenever I get annoyed while watching a livestream video on YouTube and the conversation is constantly interrupted by ads...
When you crunch the numbers, for YouTube premium it comes to $139.99 ( with their annual discount ) per year and with this newly proposed monthly FaceBook and/or Instagram ad-free offer it comes to around $200 a year USD.
So although what Meta ( FaceBook and Instagram -- I'm still not used to calling them Meta ) is considering doing, is not necessarily new, it is quite interesting....
Moms, what are your thoughts?
Do you allow your children to use social media apps? and if you could pay a monthly fee to shield them from ads ( be it "relevant" or not ) would you consider paying?
Let me know in the comments.

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